Flite reporting is a web-based platform which can be accessed across all browsers.
Flite users have access to a Dashboard, Real-time metrics at the Ad and Campaign view, Detailed Interaction metrics, Pacing reports, and Creative Variant analysis.
Previous days data is available at:
- 7 AM ET
- 6 AM CT
- 4 AM PT
Users are able to export to Excel or CSV.
Excel is only available on the Measure page of Design Studio. The Excel report is a formatted report for a single ad that included in-depth interaction level metrics.
CSV is available in the Design and Report Studio. The CSV report is a raw data export of all the Flite basic metrics which you can find in the Help Center.
Yes we have a robust reporting API. Details on how to use the API can be found here.
Flite offers basic metrics such as Impressions, Interactions, Engagements, Clickthroughs, and Time on Unit. For a more comprehensive list of metrics go to the Help Center.
Yes. Flite has standard in-banner video metrics and supports the latest VAST metrics.
Flite’s Report Dashboard provides the ability for users to customize their dashboards with widgets based on reporting needs. Additionally we offer custom reports based on user request.
Flite is releasing a Report Builder at the end of Q2 for beta to select clients that will empower end users to build dynamic and flexible reports that meet their analytical needs. Please contact your Account Manager or Flite Support for further inquiry.
Flite supports both A / B and multi-variate testing. Users can analyze their performance with the Creative Variant report we offer in Report Studio.
Flite optimizes in real-time and those changes will be reflected upon the next impression. The key metrics that we focus on are Engagement Rate, Clickthrough Rate, and Average Time on Unit. Additionally Flite provides users to setup optimization parameters as seen below:
- Frequency to optimize
- Minimum Impression delivery %
- Impression threshold
- Sample Size (Impression / Set)
Yes - Flite has an integration with DCM through our Campaign Studio ad tags. Within the ad tags there is a macro that DCM populates with the following IDs:
- Key-value pairs
Flite reporting leverages these macros to connect DCM and Flite metrics for a holistic view of campaign performance.
No - we do not offer that today, but we are actively looking to provide an internal solution or integrating with an external analytics platform.