Getting Started

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A campaign consists of the ad units, servers, websites, and media placements related to your media plan. You can take each ad (based on the size of the ad) and group the flights by: calendar date, audience value, line item, etc - all under a single ad tag.

Campaign Studio centralizes the following workflows:

  • Modeling
  • Trafficking
  • Serving
  • Monitoring
  • Optimization

Campaigns contain the following segments that act as global settings for the flight of the campaign:

  • Start date
  • End date
  • Planned impressions
    • Pacing by campaign
    • Pacing by site
    • Pacing by placement
  • Optimization settings
  • Label sets and Labels
  • Campaign audience targets
  • Campaign Variables

With Campaign Studio, you can efficiently deploy digital campaigns and capture actionable insights across all placements.


Back to Index

Getting Started