Campaigns Definitions

Back to Index


Campaign - A campaign is the foundation in which app providers manage their digital media plans. It contains ads, media placements, and sites which all work in conjunction to launching an advertising effort.

Elements - Elements are the basic building blocks of your campaign. These include sites, ads, media placements, and campaign variables.

Ad Servers - A web server that is being utilized to deliver the Flite ad tag to various sites and inventory providers.

Site - A web property from which an advertiser bought media space.

Ad - A creative asset which is associated with the campaign and can be designated to serve to particular end-users based on certain criteria such as: media placement, site, date range or audience target.

Media Placement - A description of a specific ad slot on a site where ads are assigned to be served based on information provided by an advertiser. Planned impressions, dimensions, and flight dates are typically included in this information.

Audience Target - A data-value that is associated with a targeted audience group or segment within the campaign. Often, publisher groups and DSPs have Audience ID macros that can pass information to the Flite platform that enable dynamic creative targeting.

Campaign Variables - A dynamic variable that can be set at the Ad or Campaign level.

Ad Dimension - The height and width of an ad, in pixels, often refered to as placement size.

Segment - A segment can be used to a group multiple placements, sites, and audience groups together; which could be serving the same rotation of ads across each of those placements or sites. Users can input additional criteria such as date ranges to schedule the segment to run at a later time. These segments can be combined to target intersections of the four criteria listed above. Reports will show the sum total of all the placements or sites in the segment.

Campaign Tag - A snippet of HTML code generated in Campaign Studio and sent to ad servers (i.e. DFA, DFP) or inventory providers (i.e. DSPs and publisher groups) to be implemented on sites running within a campaign. Campaign Studio can generate unique tags for each placement, site, or a single ad tag per placement size within an Ad Server (i.e. 300x250).

Flite's Single Tag Solution - Flite is able to generate one ad server tag per placement size. This single tag solution utilizes the Ad Server's third-party macros to execute segment-based dynamic creative targeting.

The following items can be found under the Traffic tab of Campaign Studio. They are all attributes of the campaign:

  • Tag Code - Users can either copy or save the HTML code to a file to be distributed to third parties.
  • Tag Name - Users can rename tags to provide a more descriptive name within the Flite ad tag commenting.
  • Tag ID - The unique ID associated with a specific tag.

Back to Index

Campaigns Definitions